The style varies a lot, since different companies have different ways to approach the magic. Joachim’s ability to involve the specific company can be utilized 100%. Company products may be included in the show. The result is always that a lot of people will be attracted to the stand.
Once the salesman has pulled the potential customer over to the company stand, he can give the customer an individual positive experience by using Joachim’s close-up magic. The experience is so strong that the customer won’t forget it. Thus Joachim has supplied the necessary ice-breaker for the coming talks.
Here Joachim employs “walk-around magic” in cooperation with the salesman, who wishes to stop a potential customer. The salesman will have access to far more customers than normal. On top of this Joachim will function as an ice-breaker between the salesman and the customer.